Guide · Updated 24 September 2026
Generated video is already useful for testing ideas and for internal communication. When a customer watches your brand's video, they are deciding whether to trust you, and there AI is not enough yet.
By Daniel Lopes, founder of Beyond Focus · 3 min read
Our position
No. We are a real-capture production company and we do not sell AI-generated video. The video you receive is edited from what we filmed.
We use AI before the shoot: to write the treatment with you, to build moodboards with the possible visual directions and to preview the main shots. You approve them before we film, and the previews never go into the video you publish.
What AI does well
Yes, where nobody's trust is at stake: testing a campaign idea with the team before deciding the budget, animated drafts to see whether a scene works, and training or internal communication that never reaches customers.
What should be filmed
Whenever the video has to prove to a customer that something real exists: a person, a place, a dish or a product.
| Objective | Why it should be filmed |
|---|---|
| Customer testimonials | Their value is that a real customer said it, on camera. |
| Brand films and ads | They show who the company is through its real people and places. |
| Corporate videos | The company is presenting itself to clients and partners. |
| Reels and social media | Generated content starts to look the same from one brand to the next. |
| Live events | The video is the record of something that happened. |
| Hotels and short stays | The guest compares the room with the video at check-in. |
| Restaurants | The dish on the table has to match the one on the screen. |
| Property | The buyer compares the house with the video when they come to see it. |
Can people tell
More and more often. A face that changes between shots, a movement that does not quite fit, a hotel or a dish that looks too perfect: people do not need to spot the flaw to feel that something is off. When a generated testimonial is discovered, the brand loses trust in one go.
Rights
It is still not clear who holds the rights to the images the models were trained on, which is a real risk for a brand video meant to run for years. In the videos we film, the image and usage rights are written into the proposal.
Using AI honestly
The risk usually starts with a test. A draft made with AI for the team ends up published as if it were finished, without anyone deciding it. Before a piece goes out, someone should ask whether a customer could take it for real.
If a public piece has generated images in it, say so in the caption or the credits, so that nobody has to find out on their own.
Cost
The preparation with AI is not charged separately. Our videos start at €700, and the price depends on the shoot days, the crew and what you receive at the end.
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